Finally, summer has arrived in the heart of Lapland

I have actually seen the first cloudberry flower.


It is amazing to, after such a long period of darkness and cold, take part in these bright summer nights, here the sun does not set completely and the nights are very bright, a wonderful time.


I want to wish you a nice summer and a warm welcome to Vilhelmina if you are considering a "staycation" (Swedish vacation term).

A trip along the Wilderness Road is an experience, it is Sweden's highest paved road and goes over the Stekenjokk plateau between Lapland and Jämtland. The entire Wilderness Road round trip is an unforgettable mountain adventure of 500 kilometers. The stretch of the Wilderness Road over Stekenjokk is one of the few places in Sweden where the road goes straight through the bare mountains and gives you the opportunity to go mountain hiking on wheels in a Sami cultural landscape.

I would also like to recommend some summer reading, here are two favorites: Lessons in Chemistry and The Maid, both are well-written and exciting and with a slight connection to soap thematically ;)


Lessons in Chemistry by Bonnie Garmus and The Maid by Nita Prose.

Now I'm going on a short but much-needed vacation. There is a lot going on this fall and I'm looking forward to sharing it all with you.


Among other things, we will be launching new products. Can you perhaps guess what? 😊

Have a nice Midsummer!

Greetings,
Sara

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