Why do you insist on having a small amount of fragrance in your products?

Sara Idenfors

Our products are always available as a fragrance-free version (gray labels). It may seem boring, but there are several reasons. One of them is that clean has no smell!
Covering up unpleasant odors with perfume does not make things clean. If you notice an unpleasant odor in your home, you should clean with fragrance-free cleaning products to make sure the bad odor has been removed. If you use fragranced products, you risk leaving the underlying problem in place and merely covering it up with perfume.


However, if you do not have problems with unpleasant odors, you can safely clean with mildly scented products. Studies show that pleasant fragrances have positive effects: scents can evoke positive emotions and evocative autobiographical memories (the Proust effect), with presumed therapeutic benefits (reducing anxiety, negative mood states, food cravings, and peripheral pro-inflammatory cytokines).
All our fragranced products are mildly scented; the fragrances are carefully reviewed and added in healthy doses. 

 

Too much fragrance can cause serious problems such as contact allergies and respiratory problems. This is why we choose to use only a healthy amount of perfume in our products.

Of course, we would sell more if we made products with lots of colorants and perfumes. But there are already others who do that!

Our goal is to create circular, healthy, climate-friendly, and environmentally friendly products for you who consider these things—health and the environment—important. 


Today, we are exposed to large quantities of chemicals that are very difficult for us to avoid. Building materials, outdoor air, clothing, and countless other things are difficult to control or do anything about. Cleaning products, on the other hand, are very easy to change! You simply need to choose a little more consciously.

A lot, cheap, and strong simply isn’t our thing, and we would NEVER risk making you ill! 

More about fragrances and health
Contact allergy (relevant for cleaning products because we/our skin comes into contact with the product)

Fragrances are everywhere, and contact allergy is common, g
Generally speaking, fragrances are the second most common class of substances identified as causing a positive allergic patch test in patients attending clinics specializing in the investigation of contact dermatitis. 

 

Diagnosing fragrance allergy is not made easier by the fact that perfume may contain more than 300 fragrance components, and that fixatives are also used to affect the perfume's quality and lasting power.

 
There is not much research on the dose–response relationship and the threshold for the expression of contact allergy in relation to fragrance ingredients. The dose–response relationship describes how the body responds to a given concentration—in this case, how much fragrance a product contains. Therefore, there is even more reason to exercise caution.

 

The article referenced here highlights the health risks associated with the use of fragrances. It shows that these scents often contain a range of chemical substances, several of which are allergenic or irritating to the skin. Fragrances can also trigger asthma and other respiratory problems, especially in sensitive individuals. In addition, the long-term effects of exposure are discussed, including potential endocrine-disrupting properties.

 

Key conclusions:

  1. Fragrances contain allergenic and irritating substances.
  2. They can trigger asthma and respiratory problems.
  3. Long-term exposure may affect hormonal balance.

 

You can read the entire article here.

 

The study "Cleaning at Home and at Work in Relation to Lung Function Decline and Airway Obstruction," published in Occupational Medicine, examines how exposure to cleaning products and fragrances affects lung function. The results show that using scented products is associated with several health problems, including:

 

  1. Asthma - Symptoms such as coughing, shortness of breath, and wheezing.
  2. Impaired lung function - Feelings of fatigue and limited physical capacity.
  3. Airway irritation - Symptoms such as a sore throat and runny nose.
  4. Allergic reactions - Skin rashes or itching.

 

You can read more about the study here.

 

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