Only if we can ensure that everyone can afford good products can we make a difference, says the company's founder.
When we are in stores, we believe in letting people make good decisions themselves. If prices are reasonable, we can put both people and the environment first. It also means producing locally, treating people as we want to be treated, and being as green as possible in everything we do.
And for the planet, we believe in harnessing the power of nature, but not harming it while we produce.
We are all parts of a system, and each of us has the power to determine that system.