- Well, here’s the thing!
There are already plenty of manufacturers producing cheap chemicals worldwide. Our focus is on reuse, circularity, the environment, climate, and local production.
If you’re just looking for cheap chemicals, there are plenty of options to choose from!
In 2018, over 300 million tons of chemicals were consumed in the EU, and more than two-thirds of these were classified as hazardous to health, according to Eurostat. Over 20,000 individual chemicals have been registered in the EU under the REACH regulation (Registration, Evaluation, Authorisation, and Restriction of Chemicals).
We stand for a different approach, where we reuse and create a natural surfactant. Unfortunately, this is not the norm today. The norm is to produce chemicals at a low cost and at a rapid pace.
We are slow, circular, and manufacture in Sweden—in Västerbotten’s inland, to be precise—which results in a different cost structure. Unfortunately!
A simple test you can try is to spend a week reading the labels of everything you eat or buy—check where the product was made. This gives a clear picture of how little is actually produced in Sweden today. In a short time, we have lost almost all domestic production. In an uncertain world, this creates an additional risk factor.
The next test you can try is to find a fabric that is actually produced in Sweden—not just a garment designed in Sweden, but fabric that was truly made in Sweden. Then, take a look at the price tag!
If you find a cleaning product, dissolvable tablets, or similar, you might see a label saying "concept developed in Sweden"—but that is not the same as manufactured in Sweden. It is most likely made in China. There are probably advantages to this, but it is not our niche, not our business idea, and not our mission.
We hope that in a few years, we can reverse the trend and establish a new norm where "produced in Sweden, from circular raw materials" becomes the standard, and newly imported chemicals become the exception. Only then can the price difference be evened out or reversed.